When a small company is in a business that leverages online interactions with their customers they’re committing themselves to providing the kind of uptime, accuracy and responsiveness that the general public is used to. For many small to medium-sized businesses (SMBs) meeting this commitment requires an IT upgrade, an upgrade that includes storage, data protection and often, the cloud. The right NAS appliance can address many of those needs.
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It isn’t just the online shopping experience a company may provide that drives these expectations. Even a ‘brick and mortar’ business must be responsive to their customers’ needs, which requires solid backend functions like product support, customer service, payment processing, etc. These functions, in turn, rely on solid IT processes like storage, data protection and security. They don’t have to match Amazon or WalMart, but smaller companies have to meet most of the expectations that those large companies have created.
SMBs also need to meet their partners’ and suppliers’ expectations, like processing orders, handling financial transactions and enabling access to data after hours. Many businesses now provide portals for suppliers and partners to manage their accounts with the company. The expectation is to have 24×7 access to all pertinent data and documents, they simply won’t wait until Monday morning. Again, this requires an updated IT infrastructure that stores, protects and presents data in the timeframes that people expect, including remote access by authorized personnel outside the company.
An SMB’s employees have expectations too. They expect the tools to be available that help them do their jobs and remain productive, whether they’re working in the office on a weekday afternoon or working from their home at midnight. They need to collaborate with coworkers and share information with customers and suppliers easily, which these days can mean using a cloud-enabled service.
To meet the expectations of their customers, partners and employees a small company’s IT infrastructure must be up to the task. For many companies it’s not, they need an IT upgrade. Data storage, security, compliance, user identity management, even computer and device support for employees are all part of the infrastructure that helps a company meet these expectations.
But how does an SMB upgrade their IT? For many companies it’s with a NAS appliance, but not just a file server that does a little backup. They need a NAS that’s built with business grade-hardware to provide the storage capacity, performance and uptime required to meet these expectations.
This NAS should also include a real server OS to bring the IT management and services, plus a way to leverage the cloud easily. For more information on how the right NAS can provide the IT upgrade many companies need, see the Storage Swiss webinar “Three Reasons why an SMB’s First Server should be more than a NAS”:
Western Digital is a client of Storage Switzerland