Modernizing Data Management for a SaaS-driven World – Odaseva Briefing Note

Applications such as are becoming increasingly data-driven, as businesses seek to harvest and analyze as much data as possible to drive customer satisfaction, maximize productivity of employees, and make more informed business decisions. These applications are delivered through a mixture of off-premises infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and software-as-a-service (SaaS) resources. The data-driven, cloud-delivered trend coupled with the rise of stringent compliance regulations such as the European Union’s General Data Protection Regulation (GDPR), or the soon to come California Consumer Privacy Act, require a more agile and business outcome-driven approach to data management.

Historically, IT shops have used an integration platform-as-a-service (iPaaS) or system integrator to stitch together all the various data operations in production or sandboxes, data anonymization or transport, archive, backup, availability, compliance and other tools needed for effective data management. However, this cumbersome process runs counter to the agility that is required and expected in the cloud era. Meanwhile, IT organizations struggle to deliver consistent data quality during the shift to cloud delivery as a result of the more limited control over data and management tools that are inherent with off-premises as opposed to on-premises applications.

Odaseva Data Management Cloud

To enable data quality for SaaS applications, Odaseva developed its Data Management Cloud. The platform provides three core pillars of data protection, privacy and compliance, and operations specifically for large enterprises running cloud-delivered applications. It installs backup, archiving, data operations, data supervision, automation of eight compliance processes, and data process APIs as-a-service, through software. In one customer example, this approach expedited Toyota’s time to becoming GDPR compliant from the hundreds of man days it would have taken through a more traditional iPaaS and systems integrator approach to just ten days.

The Odaseva Data Management Cloud employs five layers of AES-256 encryption with a “bring your own key” approach and encryption at rest applied both to disks and columns of data. As a result, even Odaseva employees cannot read the customer’s data – creating an additional line of defense against attackers. Additional key value-adds include automated retention based on location or other data classification, which again saves substantial man hours, and the fact that it can address other clouds, including iPaaS offerings, despite being optimized specifically for Salesforce.

Odaseva competes against more horizontal iPaaS players such as Talend and Informatica. These vendors provide automated tools for connecting applications across heterogeneous environments, including on-premises infrastructure and cloud services. Odaseva claims to have very little competition on data compliance automation and data operations (beyond Integration Platform as a Service (iPaaS) players).

Additionally, Odaseva competes with more backup-oriented vendors such as Kaseya, Spanning and CommVault that offer more specific use cases such as backup. Odaseva positions itself against these peers with a message of accelerating time-to-compliance and offering a specialized, enterprise-caliber and holistic platform that is customizable and offers superior performance and security.

StorageSwiss Take

Schneider Electric’s problem in terms of getting its arms around data management as applications are migrated off premises has turned out to be a common one impacting CIOs. Meanwhile, the business cannot afford to make a mistake when it comes to data management, as this can result in substantial cost as well as a tarnished business reputation.

For its customers, Odaseva’s “data management-as-a-service” approach stands to maximize the value proposition of cloud computing by addressing issues such as data compliance and privacy that are top-of-mind in today’s cloud-delivered, insights-driven era. At the end of the day, businesses are migrating to the cloud not only to save on capital expenses, but more strategically to have to worry less about IT infrastructure and focus more on the business.

A unique differentiator for Odaseva is its ability to schedule data anonymization at the end of a personal data subject consent, which enables businesses to adhere to “right to be forgotten” or “data privacy consent management” compliance requirements, while at the same time retaining and utilizing non-personal data that is still valuable to the business. Its key challenge to driving market adoption is increasing awareness around the nuances of GDPR compliance. While many vendors’ claims center on data processing itself, Odaseva tackles not only this requirement, but also provides compliances around data control.

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Senior Analyst, Krista Macomber produces analyst commentary and contributes to a range of client deliverables including white papers, webinars and videos for Storage Switzerland. She has a decade of experience covering all things storage, data center and cloud infrastructure, including: technology and vendor portfolio developments; customer buying behavior trends; and vendor ecosystems, go-to-market positioning, and business models. Her previous experience includes leading the IT infrastructure practice of analyst firm Technology Business Research, and leading market intelligence initiatives for media company TechTarget.

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