Leveling the Cloud Backup playing field

How can regional Cloud Service Providers (CSPs) more effectively compete with behemoths like Amazon, Google and Microsoft? Cloud backup software manufacturer Asigra is taking a two-pronged approach, which they claim will help level the playing field for these small to mid-sized cloud providers, enabling them to attract more business and increase profitability in the cloud Backup-as-a-Service (BaaS) market.

RLM Cost Savings

Last year, Asigra released their Recovery License Module (RLM). The idea behind RLM is to change the paradigm by which businesses pay for backup and recovery software. In short, rather than making CSPs incur all the backup software licensing expenses up-front, Asigra’s RLM ties licensing costs directly to the actual percentage of data that is recovered in any given year. Asigra claims that to date, the RLM model has cut more than 40% off their typical provider’s software licensing costs, savings they can pass along to their clients. This utility model fits well into CSP BaaS offerings and is enabling regional CSPs to attract and retain customers.

Commoditizing Disk Based Backup

To compliment their RLM and enable their CSP partners to further drive down the cost of their backup infrastructures, Asigra has now released a free software product that can manage commodity disk as a backup repository. By combining free BSD Unix and ZFS, Asigra claims this software package can be used to manage backup data on commodity disk in multi-tenant environments. Asigra also states that their RLM is fully integrated with their disk backup operating system and importantly, they will provide technical support for the integrated solution.

Storage Swiss Take

Backup-as-a-Service is often one of the first ways that businesses begin consuming cloud services and as a result, is a highly strategic service offering for CSPs. As the large cloud service providers continue to slash their storage prices in an attempt to gain more market share, small to mid-sized providers are getting caught up in the wake. Clearly, most CSPs don’t have the financial muscle to engage in price wars, however, they can find creative ways to drive efficiencies into their infrastructures. Asigra’s RLM offering combined with their new Software Defined Data Protection Platform, could be one way of driving down costs without eroding profit margins.

Asigra is a client of Storage Switzerland

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As a 22 year IT veteran, Colm has worked in a variety of capacities ranging from technical support of critical OLTP environments to consultative sales and marketing for system integrators and manufacturers. His focus in the enterprise storage, backup and disaster recovery solutions space extends from mainframe and distributed computing environments across a wide range of industries.

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