IT professionals who work for Media and Entertainment (M&E) organizations face a myriad of new challenges such as dealing with the data capacity demands of higher and higher resolution cameras and preserving that data for decades. While these challenges are more difficult than ever, they are not new. What is new is the data delivery challenge. Not only does the storage system need to scale and preserve, now it needs to seamlessly respond to user requests. Suddenly, storage systems that used to be acceptable, like tape, can no longer keep pace.
Users have fundamentally altered the way they consume content. For most private consumption, users accessed their media through a broadcast signal; radio or television. And, they had no way to personally save the visual or audio media they received. They had to see or hear it at that time. There was also always a middleman, the television or radio station that acted as the distribution point to the content consumer.
Historically, M&E content could be stored on the slowest (and most cost-effective) medium possible since the delivery of content was scheduled and controlled. Until recently, that medium was typically tape.
Fast forward to today. We consume content on demand. The user is in total control. They may view virtually any content, regardless of age, on a variety of devices, whenever they want to. The result is while there are far more consumers of content, the number of consumers accessing a specific piece of content is far fewer than in the past. Also users are questioning the role of the middleman. M&E organizations can now have a direct relationship with the viewer if they choose.
Impact on Storage?
Of course M&E IT professionals have just as much pressure on them to store content as they have had in the past. And they have potentially more pressure to store content for an incredibly long period of time (a.k.a. forever). But now the systems storing this data have to respond to many more requests for that data, and those requests are increasingly random. Users are also, of course, less patient—so almost any wait beyond a few seconds will be seen as unacceptable.
These factors are leading M&E professionals to object storage, which can cost-effectively store and preserve data, while at the same time deliver the expedited response times that consumers expect and demand. To learn more about how object storage can solve M&E storage challenges like data preservation, data distribution and data delivery, watch Storage Switzerland’s on demand webinar “Preserve, Distribute and Deliver—M&E’s Three Biggest Data Challenges“.