Cloud Storage: Graveyard to Goldmine – HubStor Briefing Note

The appeal of cloud storage is increasingly hard for businesses to resist. Major providers continue to drive down costs and cloud gateway providers are making it easier and easier to get your data to the cloud. The problem is most cloud providers are not tapping into the full potential of the cloud; instead it is just a storage graveyard where old data goes to die. While organizations can free themselves from having to purchase and manage on-premises storage hardware they will still have challenges when managing cloud-based data.

Cloud Storage Ignores the Elephant in the Room

The impact on IT from the explosion of unstructured data is twofold. First is the physical task of storing and preserving an endlessly increasing amount of data. While data centers have access to storage systems (advanced NAS and object stores) that can handle this data growth, there is the cost of acquiring, protecting, powering, cooling, providing space for these storage systems.

Most cloud storage gateways help alleviate these costs by moving older, less active data to cloud storage. Certainly the capital costs of on-premises storage is expensive in hence the attraction of cloud storage, but the elephant in the room is the cost to manage the data that they store. Other than moving data to the cloud after a certain period of inactivity, most cloud gateway solutions provide little to no management or analysis of the data in the cloud.

Introducing HubStor

HubStor is a cloud storage gateway and archive solution that includes sophisticated data governance, file analytics, and search features. But instead of an appliance approach, HubStor offers software that you can run in multiple locations to cloud-enable your existing storage investments. Today, it integrates tightly with Microsoft Azure and can tier and migrate data from SMB or NFS shares. The first advantage is, unlike other solutions, organizations don’t need to move all their file shares to an appliance that will manage data movement. They can use their existing file servers and NAS solutions and address the data in-place, with HubStor’s gateway syncing the access rights and folder structures with the data to the cloud.

The second advantage is how HubStor can help an organization manage its data once it is in the cloud. It leverages cloud compute resources to index and categorize data. HubStor’s policy and analytics engine provides near real-time insights about the data with search and data management features to facilitate retention policies, discovery, legal holds, and data leak prevention. The solution also has a chargeback capability organizations can use to have departments pay for their use of cloud capacity or at least use it as a showback capability so there is an organizational understanding of who and how storage resources are consumed.

StorageSwiss Take

Cloud Storage is especially intriguing for file-based or unstructured data. It promises to consolidate multiple storage silos and reduce on-premises storage capacity as well as footprint. What is missing, though, is the leveraging of cloud compute resources to gain more insight and control over the data that the organization stores. HubStor is the missing puzzle piece providing services organizations really need to successfully survive the data onslaught.

George Crump is the Chief Product Strategist at StorONE. Prior to StorONE, George spent almost 14 years as the founder and lead analyst at Storage Switzerland, which StorONE acquired in March 2020. In his spare time, he continues to write blogs on Storage Switzerland to educate IT professionals on all aspects of data center storage. He is the primary contributor to Storage Switzerland and is a heavily sought-after public speaker. With over 30 years of experience designing storage solutions for data centers across the US, he has seen the birth of such technologies as RAID, NAS, SAN, Virtualization, Cloud, and Enterprise Flash. Prior to founding Storage Switzerland, he was CTO at one of the nation's largest storage integrators where he was in charge of technology testing, integration, and product selection.

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One comment on “Cloud Storage: Graveyard to Goldmine – HubStor Briefing Note
  1. […] Switzerland was recently briefed on HubStor. Lead Analyst, George Crump, has just published a briefing note on […]

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