What is Consumption Based Data Protection?

The data protection process has three key costs; the software that protects data; the hardware that drives that software and stores protected copies of data and the administration time required to manage the process. The upfront costs are a challenge for many organizations but so are the on-going upgrade costs which can be equally large and also unpredictable. Consumption based data protection promises to smooth out the bumps in acquiring and maintaining a data protection solution.

In our on demand webinar, “Consumption Based Data Management providing Peace of Mind”, we discuss how consumption IT works and why so many organizations are shifting to that model.

There are two roles for data protection within the consumption based IT model. First, there is protecting the components being consumed but doing so in a pay-as-you use manner. The second role uses data protection as a way to get started with consumption based IT. Consumption based data protection enables the organization to build a complete data protection process without a huge upfront capital investment. It also smooths out the upgrade spikes keeping data protection costs consistent.

Do it Right Without Breaking the Bank

One of the biggest challenges when an organization decides to fix its data protection process is the cost involved in “doing it right.” In most cases “doing it right” means replacing all the backup software with a new solution. Potentially, IT will need to replace hundreds if not thousands of software licenses. The organization will also want to adopt new capabilities that the new software provides. These new capabilities may come in the form of new licenses and may require new, better optimized hardware. For example, recoveries in place or instant recovery solutions require higher performance backup storage so that volumes instantiated on the backup device perform acceptably to users or applications accessing them.

Without a consumption based data protection model, IT is often forced to compromise and not fully deploy the new solution. A gradual deployment of the new solution may actually be more complicated and more expensive over time. A consumption based model enables IT to go all in, but affordably.

Soften Upgrade Impact

Production data is growing at an alarming rate, and it is being used by more applications than ever. IT professionals are feeling the impact of this growth first hand. The data protection process is also being impacted by the growth of production data and since it often has to store multiple copies of production data, protection storage grows exponentially to production storage.

The growth in applications and production data means more and more data protection software licenses are required. The growth in production also means that data protection hardware, servers to run the backup software and storage systems to store the protected copies, is also constantly growing. While modern data protection applications make scaling both software and hardware more seamless, there is still a cost associated with the process. These costs, unlike initial implementation costs, often are not planned for, so finding budget dollars to cover them is difficult.

Once again, consumption IT provides a viable answer. Instead of a surprising upgrade, the organization simply sees an incremental increase to their existing service based on the additional consumption.

StorageSwiss Take

Consumption based IT is gaining traction as organizations consider new projects, using it to spread out start up costs based on utilization. The new projects certainly need protection. There is also an opportunity for IT to leverage consumption based IT to address existing pain points, and one of the best places to start is data protection. Consumption based Data Protection makes it practical for IT to completely switch over to a new data protection application and make sure it has the appropriate hardware to drive the process.

To learn more about both sides of consumption based IT, register now and join Storage Switzerland, Veeam and HPE for our on demand webinar “Consumption Based Data Management Providing Peace of Mind.”

George Crump is the Chief Marketing Officer at VergeIO, the leader in Ultraconverged Infrastructure. Prior to VergeIO he was Chief Product Strategist at StorONE. Before assuming roles with innovative technology vendors, George spent almost 14 years as the founder and lead analyst at Storage Switzerland. In his spare time, he continues to write blogs on Storage Switzerland to educate IT professionals on all aspects of data center storage. He is the primary contributor to Storage Switzerland and is a heavily sought-after public speaker. With over 30 years of experience designing storage solutions for data centers across the US, he has seen the birth of such technologies as RAID, NAS, SAN, Virtualization, Cloud, and Enterprise Flash. Before founding Storage Switzerland, he was CTO at one of the nation's largest storage integrators, where he was in charge of technology testing, integration, and product selection.

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