MeetTheCEO: Actifio’s Ash Ashutosh

Enterprises are dealing with a constant tide of copy data sprawl. More copies are being created to serve secondary business processes like analytics, test and development, and frequently with limited oversight or governance from IT. Meanwhile, regulations like the European Union’s (EU’s) General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) require more data to be stored for longer periods of time. Copy data management (CDM) solutions can help to contain this sprawl, but they must be agile in order to effectively support business operations. Also, in order to truly minimize infrastructure-related costs, they should have the flexibility to be procured through a software-as-a-service (SaaS) model.

Ash Ashutosh, CEO of CDM pioneer Actifio, joins Storage Switzerland to share his perspective on how customer pain points related to managing copy data sprawl are evolving, and how his company is pivoting in-line with those requirements. Be sure to join and hear his thoughts on changing business models, and how CDM can not only support more efficient and effective business collaboration, but also to protect against the threat of ransomware and supporting compliance requirements.

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Senior Analyst, Krista Macomber produces analyst commentary and contributes to a range of client deliverables including white papers, webinars and videos for Storage Switzerland. She has a decade of experience covering all things storage, data center and cloud infrastructure, including: technology and vendor portfolio developments; customer buying behavior trends; and vendor ecosystems, go-to-market positioning, and business models. Her previous experience includes leading the IT infrastructure practice of analyst firm Technology Business Research, and leading market intelligence initiatives for media company TechTarget.

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