IT professionals in the Media and Entertainment (M&E) industry have to deal with explosive data growth and record setting retention strategies. But even if you’re not in M&E, your industry could face similar challenges in the next few years. To solve these problems many M&E organizations are considering storing their data in a public cloud provider like Amazon. But is that the right move?
The cloud looks appealing because M&E data centers are literally busting at the seams in storage. The amount of data that the industry is storing is growing at an alarming rate. This growth is caused both by an increase in the number of devices (cameras) capturing data, the ease of deploying these cameras and, of course, the resolution at which these cameras capture content. There is also the problem that the industry has a legitimate need to keep this data for decades, as it can easily re-purpose content for additional revenue opportunities.
The systems that M&E has typically used to store this data are extremely high performance and expensive data storage solutions like EMC Isilon or NetApp. These storage systems were purchased to aid in the production process, they became the archive because the long term data storage alternative was typically tape. The access time of tape became an increasing problem as M&E wanted to quickly leverage old content.
Moving data to the cloud seems, and for some is, an excellent alternative. Access, in most cases, is faster than tape and thanks to ever decreasing costs less expensive than their primary NAS storage systems. The problem is the cost to store and access a lot of data in the cloud, especially data with an indefinite retention time, can add up over time. The first payment of a dozen petabytes of cloud is exciting, the 50th payment is depressing, especially considering that the amount of data stored continues to escalate.
There is an alternative M&E organizations need to consider, object storage. It takes cloud storage designs and packages them in an off the shelf configuration IT can easily implement. As a result, M&E gets all the capabilities of cloud storage without the never ending periodic costs. Of course owning the storage increases ITs responsibility for the data and there is the upfront cost of acquisition.
To help M&E IT sort through the Cloud vs. Object Storage debate, Storage Switzerland and Caringo recently conducted a live webinar, which you can now watch on-demand.